Cultiva Brands is a consultancy in business management and commercial representation that develops strategies connecting brands to consumers, cultivating a collaborative relationship network that catalyses, strengthens and facilitates the entire new product and service distribution ecosystem, through join producers, brands, sales force, distributors, retailers and consumers. We act through ambassadors who are passionate about what they do.
Cultiva Brands is led by João Carlos Prado Filho, founder, and Carla Rosa Godoy, partner, who together have more than 40 years of executive and sales experience. Therefore, Cultiva Brands knows what to offer for the stage of each company and brand and thus cultivate them throughout the timeline (they are born, grow and develop) and wants its customers and their respective products / services to be in the spotlight. .
Carla Rosa Godoy is a partner and co-owner of Cultiva Brands and has over 20 years of career, having worked in different sectors and types of companies.
She started working in the health area as Biomedical and has a Masters in Health Sciences from the University of São Paulo (USP). She also has an MBA in Management with emphasis in Marketing from FGV.
Between 2014 and 2022, she worked in the commercial area of an American multinational as a Sales Executive, being responsible for negotiations, customer management and developing the best solutions; in 2019 she was elected one of the company's best salespeople in Brazil.
João Carlos is a business management with specialization in Marketing and a career developed in the Commercial areas (Sales, Purchasing and Category Management), Marketing and International Trade with more than 25 years of experience.
Currently, Founding Partner of Cultiva Brands. Previously, he was head of sales, responsible for off trade sales departments, including more than 2,000 customers and key accounts of the company.
He has also acted as category manager, product manager, supply chain and foreign trade in several companies such as Grupo Pão de Açúcar, Sadia Trading, Qualimpor-Esporão and Globalbev.